How to Use Publicity to Boost Leads, Visibility and Profits

Description

Unlock the secrets to becoming a leader in your industry by enhancing your credibility and maximizing

your media exposure. Jill Lublin shares powerful straightforward strategies and offers practical, budget-friendly tactics that yield quick results. Gain invaluable insights into what captures the media's attention, empowering both you and your company to stand out and get noticed. Jill Lublin’s expertise will drive profits to your pockets, and prospects to your door!

Take-Aways:

1) Understand the real purpose of publicity- To boost your credibility and amplify your visibility.

2) Uncover your "Oooooo, Ahhhhhh" factor. Find the Wow! that sets you apart from the crowd.

3) You are the news! Craft a riveting message that lets others know who you are and what you do.

4) Simplify! Learn how the pros mesmerize the masses by tailoring their message to the level of a five-

year-old.

5) Pass the all-important "Who cares?" test by showcasing your expertise in a way that commands
attention.